Copywriting Samples

The best copy feels human and gets internet culture, with a sense of humor when it fits the brand. I write paid ads that get clicks, emails people want to open, social posts with personality, blogs that inform without dragging, fun website copy, and press releases that sound like a real person wrote them. I also develop craveable recipes and the content that brings them to life.

I use AI as a tool to spark ideas, speed up research, and offer a second set of eyes. The voice, tone, and strategy are all me. Whether it’s ad copy for a big product push or a Gen-Z-friendly caption, I’m never at a loss for words!

Concord Electric Expands Reach in Boston – tEDmag

BOSTON — Concord Electric Supply (City Electric Supply — CES) is focusing on growing its presence in Boston where residential electricians make up a large portion of its customer base. Three branches are opening in Needham, Wareham, and Gardner this month, and a fourth location is projected to open in Nantucket this summer.
CES currently operates 470 locations in 30 states across the nation. With so many new branches, territories will purposely overlap between CES locations.
As the residential m...

Mango Brie Bites

These quick and easy Mango Brie Bites are sure to make your next holiday party a joyful celebration to remember! And the best part is, they come together in less than thirty minutes — so you can focus on being the host with the most.

These quick and easy Mango Brie Bites are sure to make your next holiday party a joyful celebration to remember! And the best part is, they come together in less than thirty minutes — so you can focus on being the host with the most.

City Electric Supply Opens Southern California Branch – tEDmag

By Ashley Avona, City Electric Supply
MURRIETA, Calif. — City Electric Supply has opened a new branch in Murrieta, California, one of the fastest-growing cities in the state. Located between Los Angeles and San Diego, this beautiful community is in the center of an area with more than 22 million people with plenty of nearby residential and commercial builders.
“Murrieta is a small town, but it’s a growing town,” Branch Manager Ken Cassaday said. “It’s the fastest-growing city in Riverside County...

The Internet of Things - CESnews

The Internet is a fascinating innovation that has allowed people to connect all around the globe. You can video chat with someone in a different country or play video games with friends from 1500 miles away, all because of the Internet. But there’s another kind of Internet that helps us, although it’s one we don’t really see. It’s known as the Internet of Things (IoT), and it allows smart devices to communicate with each other. From simple sensors and smartphones to smart thermostats and smart h...

Sunscreen Myths Debunked | Fruit of the Earth

Life is riddled with old wives’ tales: don’t sit too close to the TV or you’ll go blind, don’t swim 30 minutes after eating, don’t cross your eyes or they’ll get stuck that way — you’ve probably even heard a few sunscreen myths. Given all the scientific advancements of the past century, you’d think that belief in these myths would be dwindling, but it’s not. Mothers everywhere still tell their children to back away from the TV, and people still pick up pennies off the sidewalk hoping for good lu...

Behind the Scenes of Orientation - CESnews

Established in 2016, City Electric Supply Orientation serves our employees by educating them on the City Electric Supply culture. Orientation also highlights the opportunities that exist for every employee while showcasing all of the available resources to help them build lifelong, successful careers with us. We believe that CES Orientation is an investment in our most valuable assets, our people.
All new employees are flown to our headquarters in Dallas, Texas, to learn about and experience CES...

CES Pensacola Central, FL: Second Branch Opens in Pensacola, Florida - CESnews

[Pensacola, Florida] — Surrounded by sandy white beaches in the Florida Panhandle, Pensacola has a fascinating cultural history: it’s known as the city of five flags due to being owned by five different nations at certain points throughout history. Located approximately 13 miles from the border of Alabama, it’s also a convenient place to open a branch in Florida for both new and existing customers of City Electric Supply. Various businesses such as churches, automotive centers, and plumbing and...

The Health Benefits of Aloe Vera Juice | Fruit of the Earth

Aloe vera has been known for its topical benefits for thousands of years, but did you know that aloe vera can also be ingested and that it has numerous health benefits which can help you live your best life? Here are just a few of the health benefits of aloe vera juice.
1. Supports Digestive Health
Aloe vera juice contains enzymes that help break down sugars and fats, keeping your digestive tract running smoothly. Aloe vera juice is also believed to help fight and cure a range of digestive disor...

CES Dulles, VA: New Branch Opens with Proximity to Tech Giants and Capitol Hill - CESnews

[Sterling, Virginia] — City Electric Supply Dulles is located in what is known as the Dulles Technology Corridor about 20 miles from Washington D.C. and in the shadow of Dulles International Airport in Northern Virginia. The Atlantic, a major magazine publication, refers to Loudoun County as The Silicon Valley of the East. As much as 70% of the U.S. internet traffic flows through Northern Virginia, and the area is home to 60 facilities that cover 10 million square feet of the county.
With this b...

8 Ways to Incorporate Aloe Vera into Your Beauty Routine | Fruit of the Earth

Aloe vera is the main ingredient in a lot of expensive, high-end beauty products, and for good reason, so let’s explore a few of the ways you can incorporate aloe into your beauty routine. Aloe is chocked full of vitamins and minerals and is perfect for fighting off signs of aging, hydrating skin, and clearing breakouts. The good news is you don’t have to spend a small fortune to get all the benefits! Aloe gel is relatively inexpensive and has tons of different uses. Keep a bottle on your bathro...

CES Indian Land, SC: Temporary Branch Opens in Booming Township - CESnews

[Indian Land, South Carolina] — City Electric Supply Indian Land is currently located in a shopping center with 20 vacant spaces waiting to be filled by other businesses.
As the first business to move into the new development, this space is serving as the branch’s temporary storefront while their new facility is under construction about half a mile away. The new building will be completed in a year to 18 months, but the Indian Land branch is fully operational at its temporary location.
Branch Ma...

TAMCO Breaks Ground on a New Warehouse and Order Fulfillment Facility in Port St. Lucie, Florida - CESnews

Over the last decade, City Electric Supply brands have expanded and evolved tremendously, and the TAMCO brand is no exception. TAMCO is made up of its six unique brands: Tamlite Lighting, Fusion Lamps, RPP Devices, F4P (First for Performance), MCG (Motor Control Gear), and Centaur Electrical Installation. These six brands cover a wide variety of high-quality electrical products and consumable materials that are sold in City Electric Supply branches nationwide.
Due to the rapid growth both City E...

Aloe Vera: Nature’s Miracle Plant | Fruit of the Earth

Aloe vera barbadensis-miller, commonly known as aloe vera, is a perennial, succulent plant of the lily family. Aloe vera can be traced back nearly 6,000 years to ancient Egypt, where the plant was depicted on stone carvings. Known as the “plant of immortality,” aloe vera was often a gift from the Egyptians to their pharaohs to help them live long and healthy lives. While beliefs and uses have varied greatly from culture to culture over the past six millennia, the aloe vera plant is still widely...

CES Charleston, SC: West Ashley Branch Opens After Hurricane Florence - CESnews

[Charleston, South Carolina] — City Electric Supply West Ashley in Charleston, S.C. opens its doors despite Hurricane Florence and promises an unconventional pricing strategy.
When Branch Manager Scott Lawson evacuated to Florida in the wake of Hurricane Florence he wasn’t sure he would have a branch when he returned.
“I was freaking out. We had just put a lot of blood, sweat, and tears into renovating this branch,” Lawson said. ” Luckily, we didn’t really get hit that hard. We picked up right w...

CES Kingsport, TN: Branch Opens with 90 Years of Experience - CESnews

[Kingsport, TN] – The team at City Electric Supply Kingsport is opening its doors with a crew that has over 90 years of combined experience in the industrial, commercial, and electrical industries.
Branch Manager Paul Ferrell previously owned his own electrical company before he began work with City Electric Supply. He trained with CES for 6 months before he opened his own branch. Ferrell said he feels confident with the experience and skill level of his team they will be able to expertly serve...