Social Campaign: Mission Chips Promotion (4-Part Video Series)

I led the concept, creative direction, copywriting, music curation, and final review for this multi-video social campaign promoting chips. Each piece was designed to capture attention, drive craveability, and reflect the brand’s playful tone across platforms.

Social Video: Mummy Quesadillas (Halloween Recipe Video)
I led concepting, creative direction, copywriting, music selection, and final review for this fun, kid-friendly Halloween-themed recipe video. Designed to charm parents and kids alike, this social content blends playful visuals with clear, craveable storytelling that fits the spooky season.

Social Video: Mummy Quesadillas (Halloween Recipe Video)

I led the concept, creative direction, copywriting, music curation, and final review for this Bronze Addy Award-winning social campaign and interactive online game. Designed to feel like a throwback to classic video games, this content blended nostalgia with product storytelling to spark enagement.